Welcome to our corner of the digital universe!
As industrial experts fueled by a passion for innovation and human-centered technology, we offer a distinctive fusion of product- and sales-led growth strategies.
Whether you're at the inception stage (0-1) or scaling (1-100), we excel at translating human behaviors into invaluable product development insights. Leveraging data-driven approaches, we adeptly transform features into robust products and businesses, while fostering optimal synergy between product and sales organizations.
Our founders' backgrounds in Ph.D. in social psychology and MBA in general management underscore our diverse expertise across sectors such as AdTech, FinTech, eCommerce, Financial Services, D2C, and Hardwares.
Meet Our Teams
Meet 🙎♂️
Our founder, a Ph.D. in Social Psychology from Duke University, is a visionary leader with a proven track record of driving innovation in the digital landscape. With extensive experience at Meta, TikTok, Estée Lauder, NBC Universal, and more, the founder has consistently pushed the boundaries of user experience research and product development.
At TikTok, pioneered monetization UX research, shaping brand advertising strategies. The tenure at Meta involved crafting immersive narratives with RayBan/Meta Smart Glasses and transforming initiatives in ad measurement and Instagram Shops.
Previously, as a founding member of the UX research discipline at a FinTech startup, the founder orchestrated a major rebrand and established robust research methodologies. The time at Estée Lauder further solidified expertise in UX research, driving enhancements in e-commerce experiences and brand loyalty.
Let's Connect
Whether you're interested in collaborating on a project, seeking insights into human behavior, or simply want to swap stories over a cup of coffee, I'd love to connect. Together, we can bring your ideas to life and make a meaningful impact in the world of technology and beyond