Welcome to my corner of the digital universe!
I'm a passionate advocate for innovation and human-centered technology, bringing a unique blend of creativity, expertise in human behavior.
As a creative builder of new technology, I thrive on challenges and collaborations. With a Ph.D. in social psychology, I deeply understand human motivations and behaviors, which I integrate seamlessly into my work
01
TikTok
Currently steering the ship on monetization UX research for TikTok’s brand ads, diving into what works and what doesn’t, and setting the stage for some pretty exciting ad strategies.
02
Facebook Ads
Led the charge on making sense of ad measurements and Instagram Shops for the big advertisers. Managed to snag top marks for my work,This helped make our ads tool smarter and even got the sales and marketing folks to pitch in on new features
03
Meta Reality Labs
Currently, I'm immersed in inventing groundbreaking experiences for storytellers and creators at Meta Reality Labs. My focus lies in crafting immersive narratives with RayBan/Meta Smart Glasses, pushing the boundaries of augmented reality.
04
Achieve
Landed at Achieve as their first UX researcher, tasked with building the research game from scratch. Ran brainstorming workshops, set the research direction, and got the top brass on board for a major rebrand in 2022.
05
Estee Launder Companies
Landed at Estée Lauder to boost our UX research, shining a light on our cool products and brands. Got real with understanding our consumers, cracking what makes them tick. Collaborated with the creative crew to solve big brand challenges for our e-commerce and tweaking the whole brand loyalty scene.
Let's Connect
Whether you're interested in collaborating on a project, seeking insights into human behavior, or simply want to swap stories over a cup of coffee, I'd love to connect. Together, we can bring your ideas to life and make a meaningful impact in the world of technology and beyond