Welcome to our corner of the digital universe!
As industrial experts fueled by a passion for innovation and human-centered technology, we offer a distinctive fusion of product- and sales-led growth strategies.
Whether you're at the inception stage (0-1) or scaling (1-100), we excel at translating human behaviors into invaluable product development insights. Leveraging data-driven approaches, we adeptly transform features into robust products and businesses, while fostering optimal synergy between product and sales organizations.
Our founders' backgrounds in Ph.D. in social psychology and MBA in general management underscore our diverse expertise across sectors such as AdTech, FinTech, eCommerce, Financial Services, D2C, and Hardwares.
Meet Our Founders
Meet 🙎♂️
Our founder, a Ph.D. in Social Psychology from Duke University, is a visionary leader with a proven track record of driving innovation in the digital landscape. With extensive experience at Meta, TikTok, Estée Lauder, NBC Universal, and more, the founder has consistently pushed the boundaries of user experience research and product development.
At TikTok, pioneered monetization UX research, shaping brand advertising strategies. The tenure at Meta involved crafting immersive narratives with RayBan/Meta Smart Glasses and transforming initiatives in ad measurement and Instagram Shops.
Previously, as a founding member of the UX research discipline at a FinTech startup, the founder orchestrated a major rebrand and established robust research methodologies. The time at Estée Lauder further solidified expertise in UX research, driving enhancements in e-commerce experiences and brand loyalty.
Meet 🙍
An accomplished business leader and strategist brings a wealth of experience in driving business growth and organizational transformation across diverse sectors. With an MBA in General Management from Columbia University, this professional has honed skills at some of the most influential companies in the industry.
At Meta, spearheaded strategic initiatives, including the Go-To-Market (GTM) strategy for conversational commerce on Instagram and WhatsApp, empowering hundreds of thousands of SMBs in the US and Brazil. Adept partnership development, such as with JPM Chase, resulted in a significant increase in Meta Pay's merchant adoption rate, demonstrating a knack for forging strategic alliances.
During the tenure at EY, led a team of consultants, driving thought leadership and providing advisory services to C-suite executives of major Wall Street firms. Expertise in board management, regulatory engagement, growth strategies, and digital transformation contributed to the success of high-priority initiatives.
At Citi, regional executives were advised on critical initiatives, from growth strategy formulation to operating model transformation. Strategic insights and guidance played a pivotal role in shaping product strategies, driving digital transformation, and optimizing operational efficiency.
Let's Connect
Whether you're interested in collaborating on a project, seeking insights into human behavior, or simply want to swap stories over a cup of coffee, I'd love to connect. Together, we can bring your ideas to life and make a meaningful impact in the world of technology and beyond